The
creative campaign developed to support the launch of new Chipotle
BBQ Snack Wrap™ leverages key taste and snacking insights
to portray the latest addition to the McDonald's menu as the
perfect choice when consumers are in the mood for a snack with
a kick. From consumers choosing their snack based on their mood
to celebrating the bold flavor and quality ingredients of the
product, these advertisements communicate the great taste of
the McDonald’s new Chipotle BBQ Snack Wrap that appeals
to consumers on the go.
The campaign includes TV, radio, print and digital executions
from Burrell, DDB, dRM DDB and IW Group.
For more information on McDonald’s Chipotle BBQ Snack Wrap
advertising, please contact: |
